Advertising technology

Examine the latest developments in advertising technology, focusing on data-driven marketing and industry challenges.

How can local advertising markets compete with tech giants' hegemony?
Advertising technology

How can local advertising markets compete with tech giants' hegemony?

The dominance of global tech giants is a challenge for local digital advertising companies. We created the WARRP platform that supports the domestic market.

Effective marketing campaigns with limited access to user data? WARRP project
Advertising technology

Effective marketing campaigns with limited access to user data? WARRP project

Limited access to internet users' data causes challenges for online publishers and advertisers. Read about the WARRP platform facing these last law changes.

Data science for marketing – 11 real-life examples
Advertising technology

Data science for marketing – 11 real-life examples

This article describes 11 real life examples of using data science in marketing. Read how data science can improve your marketing efforts!

Data Management Platform – 7 Key Benefits for Your Company
Advertising technology

Data Management Platform – 7 Key Benefits for Your Company

Data Management Platform is a system aimed at collecting and analysing data. Read how you can use DMP to maximise your company's business efforts.

Marketing automation software – in what industries will be useful?
Advertising technology

Marketing automation software – in what industries will be useful?

In the 21st century, marketing automation is the key to build a competitive advantage. In what industries marketing automation systems will be most useful?

Machine Learning in Real-Time Bidding: Maximise Effectiveness of Online Ads
Advertising technology

Machine Learning in Real-Time Bidding: Maximise Effectiveness of Online Ads

Real-Time Bidding is an extensive ecosystem for effective matching online ads and displaying them to the right audience. Read how it works in practice!

5 Reasons Why You Should Use AI In Optimising Online Ads
Advertising technology

5 Reasons Why You Should Use AI In Optimising Online Ads

64% of large companies use artificial intelligence to automate their marketing actions. Read about the benefits of using AI in online advertising.

Display advertising – types, formats and challenges, explained
Advertising technology

Display advertising – types, formats and challenges, explained

Display advertising has developed dynamically since the 1990s, using more and more shapes. How to effectively use this advertising form in the 21st century?

Other topics

Generative AI

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Explore the dynamically changing world of Generative AI and its growing impact across different sectors.

Generative AI
Artificial intelligence

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Read about the impact, ethics, and innovative applications of artificial intelligence in various sectors.

Artificial intelligence