Advertising technology

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Blog posts

Examine the latest developments in advertising technology, focusing on data-driven marketing and industry challenges.

Blog posts

Advertising technology

How can local advertising markets compete with tech giants' hegemony?

The dominance of global tech giants is a challenge for local digital advertising companies. We created the WARRP platform that supports the domestic market.

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Advertising technology

Effective marketing campaigns with limited access to user data

Limited access to internet users' data causes challenges for online publishers and advertisers. Read about the WARRP platform facing these last law changes.

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Advertising technology

Data science for marketing – 11 real-life examples

This article describes 11 real life examples of using data science in marketing. Read how data science can improve your marketing efforts!

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Advertising technology

Data Management Platform – 7 Key Benefits for Your Company

Data Management Platform is a system aimed at collecting and analysing data. Read how you can use DMP to maximise your company's business efforts.

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Advertising technology

Marketing automation software – in what industries will be useful?

In the 21st century, marketing automation is the key to build a competitive advantage. In what industries marketing automation systems will be most useful?

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Advertising technology

Machine Learning in Real-Time Bidding: Maximise Effectiveness of Online Ads

Real-Time Bidding is an extensive ecosystem for effective matching online ads and displaying them to the right audience. Read how it works in practice!

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Advertising technology

5 Reasons Why You Should Use AI In Optimising Online Ads

64% of large companies use artificial intelligence to automate their marketing actions. Read about the benefits of using AI in online advertising.

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Advertising technology

Display advertising – types, formats and challenges, explained

Display advertising has developed dynamically since the 1990s, using more and more shapes. How to effectively use this advertising form in the 21st century?

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Advertising technology

Blog posts

How can local advertising markets compete with tech giants' hegemony?

Effective marketing campaigns with limited access to user data

Data science for marketing – 11 real-life examples

Data Management Platform – 7 Key Benefits for Your Company

Marketing automation software – in what industries will be useful?

Machine Learning in Real-Time Bidding: Maximise Effectiveness of Online Ads

5 Reasons Why You Should Use AI In Optimising Online Ads

Display advertising – types, formats and challenges, explained

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