Marketing Automation
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Marketing Automation
AI-Powered
Transform Your Marketing with Automation
Unlock the secret to efficient marketing and increased number of leads with our Marketing Automation system. Discover a world where every campaign is optimised and every customer interaction – personalised.
Marketing Automation Overview
Marketing Automation System by WEBSENSA centralises and automates key marketing processes, from data analysis and segmentation to personalised outreach and lead nurturing.
By integrating with CRM systems and analysing large datasets, it helps marketers understand customer behaviour, tailor communication and run campaigns that convert more effectively.
Designed for organisations seeking efficiency and scalability, the system ensures that every campaign is optimised and every interaction personalised.
Key Features
Key Components
01.
Harness Advanced Data Analytics
The platform processes extensive data to uncover customer trends, behavioural patterns and campaign performance indicators. With advanced analytics and detailed reporting, marketers can design strategies based on evidence rather than guesswork.
02.
Integrate with Your CRM
By connecting with your CRM, the system accesses rich customer profiles and behavioural histories. This integration enhances personalisation, enabling communication that aligns more closely with individual needs and ensuring smoother movement through the sales funnel.
03.
Generate Leads More Effectively
The platform identifies promising prospects, tracks their engagement and delivers customised content that guides them toward conversion. By automating this process, it increases lead quality and supports sustainable, long-term growth.
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Why Choose Marketing Automation?
Marketing Automation from WEBSENSA gives you the power to personalise communication, generate more leads, and increase efficiency. It connects seamlessly with your CRM and analytics tools, enabling smarter, data-driven campaigns.
With real-time lead tracking and segmentation, the system enhances customer experience and increases conversion rates – all while saving your team time. Whether you're targeting new audiences or nurturing existing ones, this solution adapts to your goals and scales with your business.
Industries Served
Research Teams We Serve
E-commerce and Retail
Deliver personalised recommendations and campaigns using behavioural data – driving higher conversions and satisfaction.
Publishing & Newsrooms
Access deeper insights into audience behaviour to deliver dynamic advertising campaigns and tailored content recommendations.
Marketing & Advertising
Automate campaigns across multiple channels, ensuring consistency, efficiency and better alignment between messaging and audience needs.
Travel & Hospitality
Automate guest communication, personalise offers and trigger campaigns based on user behaviour – increasing bookings and customer satisfaction.
How to Get Started
Implementation starts by identifying your existing marketing stack and objectives. We then integrate the solution with your CRM, email system or website. Within weeks, you can automate email journeys, trigger-based campaigns, and lead scoring. The system is modular – new channels or workflows can be added later.
Ready to transform your marketing?
START FREE DIAGNOSIS – TOGETHER WE’LL SHAPE THE RIGHT AI IMPLEMENTATION STRATEGY FOR YOU
Additional information
01.
PROJECT VALUE
4,633,997.51 PLN
02.
Contribution from European funds
3,485,668.54 PLN
03.
Project implementation period
2020 – 2022
The development of the WARRP platform was co-financed by the European Union from the European Regional Development Fund within the Intelligent Development Program 2014 – 2020.
The project was realised as part of a competition by the National Centre for Research and Development: "Industrial research and development work carried out by enterprises".
