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Recommendation & Remarketing Platform
AI-Powered
Revolutionise Your Online Campaigns with AI
Unleash the full potential of your marketing with WEBSENSA Advanced Recommendation & Remarketing Platform. WARRP uses advanced AI to provide targeted advertising, making your campaigns smarter and more effective.
WEBSENSA Advanced Recommendation & Remarketing Platform (WARRP)
WARRP is a marketing optimisation platform offering AI-powered solutions for enhanced user targeting and efficient ad matching without compromising privacy.
Key features
01.
Advanced Recommendation Algorithms
Tailor Ads to Your User Preferences
Our platform uses sophisticated neural networks to deliver spot-on product recommendations, driving up engagement and conversions. These tailored suggestions are fine-tuned to user behavior, providing a personalised ad experience that drives conversions.
02.
Predictive User Valuation
Predict User Engagement Toward Your Products and/or Services
WARRP offers cutting-edge predictive analytics to forecast user engagement and refine budget allocation for maximum impact. This strategic insight into user behaviour sharpens campaign targeting, enhancing potential conversion rates.
03.
Dynamic Ad Creation
Customise Your User's Ad Experiences
With our platform, you will create responsive ads that adapt in real-time, ensuring cohesive messaging across all devices and platforms. This dynamic approach elevates user experience, bolstering ad effectiveness and cross-device engagement.
Recommendation & Remarketing Platform
Areas of application
E-commerce & Retail
Empower your online store with WARRP's targeted recommendations, converting casual browsers into loyal customers. The platform's AI analyses shopping patterns to present the most relevant products, boosting sales and customer satisfaction.
News & Publishing
Enhance reader engagement on your publication with WARRP. By understanding user interests and reading habits, it delivers personalised content and ad recommendations that keep readers on-site longer, increasing ad revenue and reader loyalty.
Media & Film Production
Our platform transforms how audiences discover media content. Tailor viewing suggestions to individual tastes, drive up engagement rates, and secure higher advertising value by aligning content delivery with viewer preferences.
Recommendation & Remarketing Platform
Game-Changing Benefits
for Your Company
Improved Click-Through Rates (CTR)
Achieve CTR higher by 1,5% than industry averages
Reduced Advertising Cost
Cut costs by 10% by reducing intermediaries
Data Privacy Compliance
Align with privacy standards without losing effectiveness
Marketplace Competitiveness
Stay ahead with tech that adapts to the ad landscape
Recommendation & Remarketing Platform
Product onboarding
What will we need to implement this solution?
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Additional information
01.
PROJECT VALUE
4,633,997.51 PLN
02.
Contribution from European funds
3,485,668.54 PLN
03.
Project implementation period
2020 – 2022
The development of the WARRP platform was co-financed by the European Union from the European Regional Development Fund within the Intelligent Development Program 2014 – 2020.
The project was realised as part of a competition by the National Centre for Research and Development: "Industrial research and development work carried out by enterprises," action: "Industrial research and development work conducted by enterprises."
