Data Management Platform
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Data Management Platform
AI-Powered
Harness the Power of Data for Targeted Marketing
Optimise your business processes with our Data Management Platform. Seamlessly integrating diverse data sources, it offers unparalleled insights for informed decision. Ideal for marketing actions but adaptable to any industry's needs.
Data Management Platform Overview
Data Management Platform by WEBSENSA integrates diverse data sources – from websites and mobile apps to CRM and advertising systems – into a unified environment.
It processes billions of data points daily, enabling precise segmentation, advanced analytics and real-time personalisation.
Originally built to support high-performance marketing scenarios, the platform is adaptable to any industry that relies on fast, reliable and large-scale data processing.
Key Features
Key Components
01.
Process Huge Amounts of Data
Our DMP processes vast volumes of data with ease – managing over 2.5 billion bids and serving nearly 30 million users daily, with performance reaching 20,000 requests per second. This ensures scalability and stability even in the most demanding environments.
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Combine Data From Many Sources
The platform integrates data from websites, mobile apps, CRM systems, advertising tools and analytical platforms. Using technologies such as Pixel integration, it retrieves detailed information on user behaviour – including purchases, viewed items and engagement.
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Integrate the Platform with Your Internal Systems
DMP synchronises data exports from external systems and supports CRM-based workflows. Using IdMapper, it consolidates identifiers from multiple providers, creating a unified, consistent dataset for accurate analysis and targeting.
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Why Choose the Data Management Platform?
Our Data Management Platform allows you to combine customer data from multiple sources – from websites and CRM systems to ad servers and analytics tools – enabling you to build detailed user segments and deliver personalised experiences at scale.
It is proven to process over 2.5 billion bids daily and manage 30 million users, supporting real-time data flows at 20,000 requests per second. With this performance, your marketing and operational teams gain deeper insights, faster decisions, and maximum ROI from every interaction.
Industries Served
Research Teams We Serve
E-commerce & Retail
Analyse customer behaviour and preferences to deliver personalised product recommendations, improving engagement and increasing conversion rates.
Publishing & Newsrooms
Segment audiences based on consumption patterns to tailor articles, content and ads – maximising relevance, engagement, and long-term reader loyalty.
Film & Media Production
Gain insights into viewer preferences across genres, creators and themes — enabling smarter content planning and more effective audience targeting.
Telecommunications
Combine behavioural and subscription data to build accurate customer segments, personalise offers and reduce churn through targeted campaigns.
How to Get Started
We start with data source mapping and API integration. Our DMP connects with CRM, CMS, analytics, or ad systems, depending on your architecture. The implementation is phased: first we configure ingestion pipelines, then segment building and audience activation. Support for OpenRTB and scalable processing is included.
Ready to unlock the full potential of your data?
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Additional information
01.
PROJECT VALUE
4,633,997.51 PLN
02.
Contribution from European funds
3,485,668.54 PLN
03.
Project implementation period
2020 – 2022
The development of the WARRP platform was co-financed by the European Union from the European Regional Development Fund within the Intelligent Development Program 2014 – 2020.
The project was realised as part of a competition by the National Centre for Research and Development: "Industrial research and development work carried out by enterprises".
