OpenRTB Bidders

OpenRTB Bidders


Revolutionise Your Advertising Strategy

Streamline the online ad buying with a platform that leverages RTB auctions for instant, dynamic pricing adjustments. Ensure your clients' ads reach the perfect audience without delay, optimising their budget and scaling campaigns effortlessly.

Open Real-Time-Bidding System

OpenRTB Bidders are systems that automate the process of purchasing online advertising through RTB auctions. They eliminate the need for negotiations and enable dynamic price adjustments in real-time.

OpenRTB Bidders

Key features


Implement Dynamic Real-Time Bidding

Outcompete with smart bidding strategies

Using the OpenRTB system, advertisers bid in real-time to display their ad on the website the user is currently visiting. Ultimately, the auction is won by the advertiser who outbids the others with the highest amount.


Process User Data Effectively

Uncover comprehensive user insights for perfect tailorisation

The decision to show an ad to a specific user is based on key information about that user, which is collected at all stages of the process by all entities involved. Such information includes, among others: device brand, device type, context (news, rumours), and geolocation.


Integrate Marketing Automation Seamlessly

Optimise the marketing workflows with complementary solutions

OpenRTB system can be integrated with Marketing Automation technology for strategic campaign planning within your workflow. It enables automated, targeted communication, such as sending discount code emails in response to ad clicks, enhancing customer engagement and conversion rates.

OpenRTB Bidders

Areas of application

Publishing and Newsrooms

OpenRTB Bidders revolutionises ad space management for publishers, optimising the sale of advertising spots to maximise revenue. It enables real-time bidding, ensuring that ads are precisely matched to the content and audience.

Ecommerce and Retail

In e-commerce, OpenRTB Bidders facilitate targeted advertising, connecting products with customers through intelligent, automated campaigns. This precision drives sales by delivering relevant offers, such as discount codes, to users who show interest.

Marketing and Advertising

OpenRTB Bidders empowers advertising agencies to purchase and streamline ad campaigns efficiently. By automating the bidding process and optimising ad placements in real-time, it ensures optimal campaign performance, adapting swiftly to market dynamics.

OpenRTB Bidders

Game-Changing Benefits
for Your Company

Precise Targeting

Reach the ideal audience by displaying ads to relevant users

Cost Optimisation

Achieve the best value for the advertising space

Scalable Campaigns

Effortlessly manage multiple campaigns simultaneously

Easy Integration

Connect seamlessly with other marketing systems

OpenRTB Bidders

Product onboarding

What will we need to implement this solution?


OpenRTB Bidders budgeting depends on the client's ecosystem, their specific needs and scope of features they seek.


Implementation time depends on desired system features and other factors that are specific to the client.

Client Engagement

We collaborate closely with our clients, requiring input and detailed specifications to tailor OpenRTB Bidders to the unique advertising and infrastructure needs.


Regardless of the platform, OpenRTB Bidders can be integrated with various existing IT and marketing infrastructures.

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Additional information



4,633,997.51 PLN


Contribution from European funds

3,485,668.54 PLN


Project implementation period

2020 – 2022

The development of the WARRP platform was co-financed by the European Union from the European Regional Development Fund within the Intelligent Development Program 2014 – 2020.

The project was realised as part of a competition by the National Centre for Research and Development: "Industrial research and development work carried out by enterprises," action: "Industrial research and development work conducted by enterprises."

logotypes of: WEBSENSA, NCBiR, European Funds, Rzeczpospolita Polska, Euopean Union