OpenRTB Bidders
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OpenRTB Bidders
AI-Powered
Revolutionise Your Advertising Strategy
Streamline the online ad buying with a platform that leverages RTB auctions for instant, dynamic pricing adjustments. Ensure your clients' ads reach the perfect audience without delay, optimising their budget and scaling campaigns effortlessly.
OpenRTB Bidders Overview
OpenRTB Bidders by WEBSENSA automate the process of purchasing ad impressions via real-time auctions.
Using the OpenRTB protocol, the system evaluates each impression opportunity as it appears, determines user relevance based on contextual and device data, and bids accordingly – all within milliseconds.
The platform can also integrate seamlessly with Marketing Automation systems, enabling fully automated workflows such as sending discount codes after ad interactions. This makes OpenRTB Bidders ideal for high-scale advertising ecosystems that demand real-time optimisation.
Key Features
Key Components
01.
Implement Dynamic Real-Time Bidding
Advertisers bid in real-time based on the OpenRTB standard. When a user opens a webpage, an auction is triggered instantly, and the highest bidder wins the impression. This ensures optimal placement and value-driven ad performance.
02.
Process User Data Effectively
The system draws on contextual and device-level data – such as device type, brand, content category (e.g. news, entertainment), and geolocation – to determine whether a specific user should be shown an ad. This allows for precise targeting rooted in behavioural and environmental signals.
03.
Integrate Marketing Automation Seamlessly
OpenRTB Bidders can be connected to Marketing Automation tools to trigger personalised actions based on user behaviour. Example: sending discount code emails after an ad click – boosting engagement and conversion rates.
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Why Choose OpenRTB Bidders?
OpenRTB Bidders let organisations automate, optimise and scale their advertising strategy with accuracy and speed.
Real-time bidding ensures the best price for each impression, while the ability to integrate contextual data and additional systems unlocks advanced targeting capabilities.
The platform is ideal for businesses that require fast campaign execution, cost optimisation, and seamless orchestration of automated marketing processes.
Industries Served
Research Teams We Serve
Publishing & Newsrooms
Optimise ad space monetisation with real-time bidding that matches ads to content themes and audience categories – maximising revenue.
E-commerce & Retail
Deliver targeted advertising that adapts to user behaviour, interests and intent – connecting customers with relevant offers such as discount codes.
Marketing & Advertising
Empower agencies to automate the bidding process, streamline campaign management and continuously adjust placements to market dynamics.
Mobile Apps & Gaming
Serve relevant, real-time ads within apps or games based on user behaviour and context — boosting ad revenue and in-app engagement.
How to Get Started
Our team starts by analysing your ad infrastructure. Based on that, we deploy a real-time bidding engine that meets your targeting and latency needs. OpenRTB Bidders are compatible with most SSP/DSP systems. The implementation includes integration with your ad server and basic rule configuration. Custom extensions available on request.
Ready to transform your advertising strategy?
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Additional information
01.
PROJECT VALUE
4,633,997.51 PLN
02.
Contribution from European funds
3,485,668.54 PLN
03.
Project implementation period
2020 – 2022
The development of the WARRP platform was co-financed by the European Union from the European Regional Development Fund within the Intelligent Development Program 2014 – 2020.
The project was realised as part of a competition by the National Centre for Research and Development: "Industrial research and development work carried out by enterprises".
